Mirko Lalli

Founder and CEO of Travel Appeal

An expert in communication and digital marketing, he is the creator of unconventional marketing projects on the web and on social media. Mirko has always worked in the field of new technologies and communication, joining his humanistic education and his marketing experience with his passion for the world of the Internet and new media.

Before his current position with Clouditalia, he worked for 6 years at Fondazione Sistema Toscana.
He created and coordinated the project ToscanaLab, was on the task-force of the marketing campaign and tourism promotion of the Region of Tuscany, Voglio Vivere Così, for which he created the social media strategy for coordinating the web marketing activities and the work of the Social Media Team.

He is a speaker and teacher of the dynamics, technologies, sociality of marketing tied to 2.0 web communication, social media, web marketing, and that which revolves around digital communication between convergence and cross-media.

Mirko is also a professor in the Master’s in Social Media Marketing program of the Università IULM di Milano and since the 2010 edition, other than taking part in the teaching body, is a member of the Scientific Committee.

And finally, he is a professor in the Master’s in Business Communication at the Università di Siena, member of the executive council of WOMMI (Word of Mouth Marketing Italy) and a member of the Tourism Innovation Committee of the Ministry of Tourism.